Dalam sejarahnya, beberapa penyumbang terbesarnya termasuk Chevron danExxon (masing-masing lebih dari US$50.000 pada 1988), Philip Morris, Mobil, dan Morgan Guaranty Trust.
Tokoh WWF yang paling terkenal adalah YM Pangeran Philip. Philip adalah Presiden pertama WWF-Britania sejak pendiriannya pada tahun 1961 hingga 1982, Presiden Internasional WWF (1981–1996), dan kini President Emeritus.
Mereka mendukung Protokol Kyoto dan tetap pada pendiriannya bahwa pihak-pihak pemerintah perlu memperkuat usahanya dalam melawan pemanasan global.
Mereka juga bertujuan:
His Royal Highness also established the endowment fund The 1001: A Nature Trust in 1971, and continued to be deeply involved in WWF and its activities throughout the subsequent years. Prince Bernhard died in 2004 at the age of 93.
He was President of WWF from 1976 to 1981, and also a member of The 1001. John H. Loudon died in 1996 at the age of 90.
During these 40 years His Royal Highness’ contribution to the organization has been inestimable – visiting WWF projects in over fifty countries on five continents, promoting conservation issues at the highest governmental and corporate levels and helping with fundraising and awareness promotion.
He also served as Chairman of both the WWF International Advisory Council and the WWF Conservation Committee (later the Programme Committee), and was appointed Vice-President and Honorary Treasurer, before being elected President in 1996 to succeed HRH The Duke of Edinburgh. He retired as President of WWF International at the end of 1999 and is now WWF Vice-President Emeritus.
He continued in Parliament as Senior Deputy Leader, and later Parliamentary Leader of the Christian Democratic Alliance. He became President of WWF International on 1 January 2000, but only served for one year as he was appointed United Nations High Commissioner for Refugees from 2001-2005.
On 1 January 1998 Mrs Morrison became Chairperson of WWF-UK and was elected to the Board of WWF International. She was elected Vice-President of WWF International in November 2000 and served as Acting President in 2001. She is now Trustee Emeritus of WWF-UK and Vice President Emeritus of WWF International
A Nigerian national, born at Obosi, he studied Classics at University College, Ibadan, and graduated in 1959 with a London University Honours Degree as a College Scholar. After 2 years with the Commonwealth Development Corporation, and 4 years in the Nigerian Foreign Service, including a period at the United Nations, he joined the Commonwealth Secretariat in 1966. Aside from a short term as Nigerian Foreign Minister in 1983, Chief Anyaoku spent 34 years with the Commonwealth and held the positions of Director for International Affairs, Assistant Secretary-General and Deputy Secretary-General.
Chief Anyaoku has also been a member of the International Board of the United World Colleges and the Governing Council of the International Institute for Strategic Studies in London, the Malaysian Commonwealth Studies Centre at Cambridge and the World Commission on Forestry.
He has also been President of The Royal Commonwealth Society , The Royal African Society, and Trustee of the British Museum, UK.
She is also a member of the Environmental Advisory Board of CocaCola and the Holcim Foundation, and between 1998 and 2000 was the Minister of Environment for Ecuador.
In 1992 she coordinated civil society participation in the Earth Summit and from 1996-2004 she was President of IUCN – The World Conservation Union.
Ms Kakabadse has received numerous honorary orders and awards, including
Dalam hampir 5 dekade, WWF (sebelumnya dikenal sebagai World Wildlife Fund) telah menjadi salah satu organisasi terbesar dan paling dihormati di dunia konservasi independen.Ini memiliki lebih dari 5 juta pendukung di seluruh 5 benua, dan proyek aktif menjalankan di lebih dari 100 negara.
Dan sejak tahun 1985, organisasi tersebut telah menginvestasikan lebih dari US $ 1 miliar di lebih dari 12.000 proyek.
Semua proyek dan kegiatan yang berperan dalam kampanye untuk menghentikan degradasi lingkungan alam mempercepat bumi, dan untuk membantu penduduk manusia hidup dalam harmoni yang lebih besar dengan alam.
Bagian ini menjelaskan bagaimana organisasi yang tumbuh dari sekelompok kecil penggemar satwa liar yang dilakukan ke jaringan global, didukung oleh orang-orang dari semua lapisan masyarakat, yang, seperti WWF, peduli terhadap kesejahteraan dan masa depan planet kita satu-satunya.